Not every customer can assess the quality of a product. I can judge the quality of a violin, but I can't tell you how long the compressor in a refrigerator will last.
This is why the only signal that customers used to have got removed - a refrigerator that had the same design and components for twenty years is likely well made (if it weren’t people would have found out or changed the parts).
But these are rare (one of the few I know of is Speed Queen but I suspect there are others in other industries, mainly commercial/industrial products).
Amusingly enough these work best when innovation is basically dead, so that a new one and a twenty year old one is basically the same.
analog31|4 years ago
bombcar|4 years ago
But these are rare (one of the few I know of is Speed Queen but I suspect there are others in other industries, mainly commercial/industrial products).
Amusingly enough these work best when innovation is basically dead, so that a new one and a twenty year old one is basically the same.