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Despite his quote referencing IBM & Xerox, I believe there's a good chance that quote was self-reflective, a call back to past decisions. Jobs was a "sales" man himself despite his technical understandings though he had the awareness to realize where it was and had been leading to.

His wisdom here rings of experience. It was probably meant to be as much a warning as it is informative.

discuss

ortusdux|4 years ago

This quote was from a 1995 interview, so two years before Apple bought out Steve's NeXT and made him the CEO.

hajile|4 years ago

It's probably partly aimed at Xerox.

They basically invented the GUI and because they were a monopoly in other areas, they didn't have people in place to recognize what an amazing thing they had.

oyebenny|4 years ago

Sounds like the basis/reason from which Joe McMillan left IBM in the amazing AMC series "Halt and Catch Fire".