[mkishi]

It's the customer's fault they didn't know Vimeo is losing money? A pretty big reason for that could be that they've been with Vimeo for over a decade in some cases and have always been led to believe they were paying for the service they were getting.

I'm confident customers' reactions would be very different had Vimeo told them "hey, you're actually costing us money, please upgrade to this plan that'll cost you about 30% more." In fact, Vimeo could have done that at 2x, 3x, 4x... But nope, let's pretend they're paying customers and reveal we've actually been subsidizing the service the whole time, but we need 17.5x the money now. And the customer is the arrogant one?