top | item 30810726

Omega Swatch Speedmaster

82 points| kwikiel | 3 years ago |swatch.com

137 comments

order

andrew_|3 years ago

Everyone here debating the speedmaster versus the swatch-speedmaster and there are those of us who have never spent north of $400 for a watch for various reasons, who think the designs are attractive and are considering if one would fit well into a pedestrian i-just-like-how-this-looks-on-my-arm collection.

These are some really interesting color combos and an attractive chrono. I'm considering one having seen them.

kenneth|3 years ago

I'm a Seamaster guy (Aqua Terra 38mm w/ steel bracelet, blue dial, & date complication only). In my mind, this is _the_ perfect watch. It's classic and timeless, has the features you'd want with none of the over-the-top stuff watches tend to stack.

I'm finding this Swatch x Omega craze to be highly ridiculous. The new watches look like cheap fakes. At least with the weird plastic (sorry, bioceramic) and funky colors nobody will try to pass them off as the real thing. Still, it cheapens the brand and the mark of quality the Omega logo used to represent when these plastic / quartz / velcro pieces flood the market and perform like a Swatch and not an Omega.

People like Omega because it's the watch that first went to the moon, it's the watch of James Bond's wrist, and it's the watch that times the olympics. That's the classiness people want to be associated with. Not with the urban appeal of a bunch of people trying to scalp these like they're Supreme hats.

cyansmoker|3 years ago

As someone who's not a marketing guy, this makes me feel dumb: there must be some genius thinking behind this thing, but I cannot figure out what it could be.

I agree that this cheapens the brand.

Fun fact: Bulova is the "other" moon watch, after an unfortunate mishap with David Scott's Speedmaster.

nailer|3 years ago

The ‘Moon’ edition is coloured like an original Omega speedmaster.

nimbius|3 years ago

these watches are gorgeous, but so are "real" omega watches.

unpopular opinion but crossing over these brands only makes sense if you think youre capable of targeting a lower income customer without risk of damaging your existing luxury brand, or if your existing luxury brand is floundering.

I suspect its the latter, and i suspect its confirmation that the last decade of rennaisance for Rolex is starting to impact the bottom line at Swatch. younger customers are going to gravitate to a smart watch, older customers are going to look for the pedigree of the movement and its lineage so where does this even fit?

Bioceramics and bioglasses are ceramic materials that are biocompatible, full stop. throwing this in is just a buzzword Swatch hopes its customer wont take the time to investigate too thoroughly. theres no real reason to have it on a timepiece.

call me a cynic, but mark my words...in 10 years time youll see the same phenomenon with these watches as you saw with Timex. repair shops wont touch them, and they exist as a valueless testament to disposable faux luxury.

CydeWeys|3 years ago

> unpopular opinion but crossing over these brands only makes sense if you think youre capable of targeting a lower income customer without risk of damaging your existing luxury brand, or if your existing luxury brand is floundering. [...] I suspect its the latter, and i suspect its confirmation that the last decade of rennaisance for Rolex is starting to impact the bottom line at Swatch.

You've actually got it precisely backwards here. Omega, like most other Swiss luxury watch brands, has been absolutely killing it these past two years. Profits are up substantially. Omega is doing fantastic*. What isn't doing fantastic is Swatch -- their numbers are down substantially over the past decade. Smart watches are really killing them. An Apple Watch is not a replacement good for a $6k mechanical work of art, but it absolutely is a replacement good for a similarly priced quartz watch with fewer features, which is exactly what Swatch makes.

So I view this as a successful attempt at leveraging the brand value of Omega to prop up their lower-end brand.

> call me a cynic, but mark my words...in 10 years time youll see the same phenomenon with these watches as you saw with Timex. repair shops wont touch them, and they exist as a valueless testament to disposable faux luxury.

You're being over-dramatic here. And you don't generally repair cheap quartz watches like a Swatch anyway; you replace the battery as needed, and eventually in some number of decades they stop working entirely and that's that. You could do a movement swap at that point if you really wanted.

* See https://watchesbysjx.com/2022/03/morgan-stanley-watch-indust...

throwawaycities|3 years ago

> I suspect its the latter, and i suspect its confirmation that the last decade of rennaisance for Rolex is starting to impact the bottom line at Swatch.

Not even close, Swatch Group is the largest part manufacturer and was previously required by Swiss Anti-trust authorities to supply their own competitors with parts. It’s only in the last decade Swatch Group has been able to begin terminating contracts to supply competitors with the goal of not supplying any brands outside Swatch Group. These changes have hurt everyone but Swatch.

Pretty much in the last 2 years every luxury Swiss watch has set their own sales records, and Omega is no different, they can’t meet demand.

The bioceramic (i.e. plastic) MoonSwatch is about meeting the demand for Omega while being able to sell it under the Swatch brand. Rolex has the same problem not being able to meet demand, but they don’t have the luxury of being able to print and sell plastic watches.

staccatomeasure|3 years ago

My understanding is that Omega is very confident in its brand’s strength and staying power. I believe they put out a substantially larger number of watches than, for example, Rolex, and as a result Omega resale value hasn’t grown like crazy like Rolex watches have. But still, they sell a ton of watches and the brand remains popular.

to1y|3 years ago

They're trying to shut down the replica market

russellbeattie|3 years ago

In Spain, it's traditional for couples to give each other engagement presents, not just for the woman. The woman gets an expense ring and the man gets an expensive watch. (People will immediately ask you to show it off when they find out you're getting married, like they do with engagement rings, it's fun.) My ex-wife spent around 8,000€ like 20 years ago for my Omega Speedmaster because I grew up in the time when Astronaut moon watches were the pinnacle of cool.

In fact the first thing I did when I got an Android Wear watch was create a custom face which looked like a Moonwatch (Omega is twitchy about it, so you can't just buy one, apparently.)

Am I converting the price correctly? Are these less than $300!?! [Edit, Yep, $260] Wow. It sorta makes my watch - now owned by my son who has never worn a watch in his life - a little less special, but hey. If more people can own one, I'm all for it.

Here's an article in Wired: https://www.wired.com/story/omega-and-swatch-moonswatch/

CydeWeys|3 years ago

> Am I converting the price correctly? Are these less than $300!?! [Edit, Yep, $260] Wow. It sorta makes my watch - now owned by my son who has never worn a watch in his life - a little less special, but hey.

If anything, I think this makes your real moonwatch more special. This was the biggest watch release in many years, and its success redounds to the reputation of the real deal moonwatch. The two aren't remotely comparable. You have a hand-crafted luxury mechanical chronograph (which is a few steps up from your basic mechanical 3-hander). The Swatch is a plastic, quartz, mass-produced disposable consumer good. The only thing they have in common is they look similar. Even functionally, they aren't the same; the Omega beats at 6 ticks per second and can time up to 12 hours, whereas the Swatch only beats at 1 tick per second (thus making it look like a cheap quartz) and can only time up to 60 minutes.

The only way I can see how this might've reduced the reputation of the real deal would've been if it had flopped.

scionthefly|3 years ago

People get uptight about this, but from my point of view: 1. I really admire Omega watches, but have not had the income to pursue the high end mechanical watch hobby. I stick to the lower end. I have some career goals that I will celebrate with a Hamilton and a Speedmaster, but they are not coming up soon. 2. I have a long connection with Swatch, having had (still have, somewhere) several of their iconic line in the mid to late 80s.

So to get a hybrid, combining one of my favorite watch style/designs with one of my favorite watch brands at a price point that I can afford on my current salary? Count me the heck in. I can buy one of each of this set and still not have spent as much as I would on a new Speedmaster.

You know who this probably hurts the most? Corgeut, Phylidae, Pagani Design. I'll bet their Speedmaster homages are going to be far less popular now that we can get a legitimate watch with Omega Speedmaster on the dial.

maxclark|3 years ago

I don’t get why Omega would do this - my initial reaction is it’s dilutive to their brand and I’m happy I’ve never bought one.

xyzzy_plugh|3 years ago

I don't understand this sentiment. I own an Omega Speedmaster and I could not care less that they did this. It's great. They look great.

Don't worry, I just went to check, and it's still a good watch.

asjldkfin|3 years ago

I agree, but to be fair:

1. It has generated significant attention- which has value.

2. Like a BMW 1-series, I imagine the idea is that once people have the "beginner" version, they'll aspire to upgrade to the real thing. It gets people "on the boat".

3. Rolex sells a cheaper version of their flagship watch under the Tudor brand- it's virtually identical and hasn't diluted Rolex's brand value.

4. The funky colors is probably less to do with style and more a guarantee it'll never be confused for the "real" version.

That all said, I would definitely still be salty if I owned a Speedmaster. But I applaud Swatch for making bold and interesting moves- which doesn't exactly happen much in the luxury industry.

CydeWeys|3 years ago

A real Omega moonwatch is so different from the moonswatch that it's not a substitutable good at all. No one who was previously interested in buying a real $6k+ moonwatch is going to instead buy the 1/25th price Swatch and call it a day. The Swatch is an homage to the real thing. Homages are common in the watch industry (look at, e.g., the Invicta Pro Diver vs the Rolex Submariner), and here we see a conglomerate leveraging its lower-priced brand to profit off an homage to its own brand rather than leaving that exclusively to others (see e.g. the Pagani Design Speedmaster).

jp0d|3 years ago

Omega is owned by the Swatch group.

throwawaycities|3 years ago

Omega (along with all other luxury Swiss watches) have had record years/sales since the the lockdowns started in 2020.

Omega specifically can’t meet demand and while that might sound like a good problem to have, they can print these moonSwatches, I’m sure the upside to this is significantly greater than any perceived knock on their luxury brand.

The industry is talking about this as a marketing tactic to get new watch buyers in the market, but I think that is a bigger unknown than any potential perceived dilution of the brand only if because retail has prepurchased Omega’s future production for the foreseeable future.

nowherebeen|3 years ago

Market segmentation. People that buy these watches are more likely to buy an Apple watch than a >$40k watch. The people that do will still buy it for fun sake. It might slightly dilute their brand, but the cash cow is going to be massive to justify.

This is the same strategy used by single malt whiskey brands. They have bottles that defined them as company, but they also sell tons of un-aged whiskey to the mass audience. They gobble it up because it's got the brand name. Most of their revenue comes from these lower end, higher margin whiskeys.

wdb|3 years ago

I think this is a brilliant idea. I can imagine this would be a fantastic start watch for the younger crowd. Much better than the Rolex shenanigan that's going on their were a mass produced $6.000 costs you $35.000. People are starting to look for alternatives for Rolex. Why $35k when you can get a nice Patek or Lange for the same price with much better build quality and finishing?

pkulak|3 years ago

Huh. So you're glad you didn't buy a really expensive watch that people may no longer think is really expensive?

jp0d|3 years ago

Apparently there was a huge queue outside the Swatch store here in Melbourne and they sold out all of those "Omega" models in less than 7 minutes. As far as I can tell, this is just another Swatch with quartz movement. Does anyone know why this is so popular apart from the Omega branding?

chank|3 years ago

It's your typical Flippers (Already showing up on 2nd hand marketplaces for 10x the price), FOMO, Hypebeasts, See and be seen people, people who gotta have it first. It's not even a limited release and will be available online in a few weeks.

An official quartz version of one of the most iconic watches of all time and super cheap comparatively. Though some serious collectors would still say overpriced for what it is (quartz/plastic).

benjamin-lee|3 years ago

I’m a huge fan of the moonwatch both for its beauty and history with the space program. Ever since I was 10 I’ve wanted one. However, I’m a PhD student and there’s no way I can afford to get a “real” one. The Swatch release is really attractive to me since it captures the spirit of the watch while making it accessible.

For reference, there’s a very popular variant of the Speedmaster Professional that uses a sapphire crystal rather than a hesalite (basically plastic) crystal. Despite never having been used in space (since the shattering crystal is a risk) the sapphire model is still considered a “professional” edition and highly sought after. People who wear it enjoy the aesthetic of the spacefaring version with the earthly practicality of scratch-proof sapphire. The Swatch version’s desirability is just the same logic a taken a few more steps. It’s made by Omega, has the same basic design, and evokes the imagery of the space race.

Alternatively, consider the popularity of the Tesla toy car for kids. It’s not anything like the real Tesla in terms of functionality but is still a cool electric vehicle, especially if you already have a Tesla.

pkulak|3 years ago

Probably just because they are fucking gorgeous.

adenozine|3 years ago

About a million years ago, I was a younger buck with an itch for sales.

I got hired at the Times Square store as a floor rep. I had this grandiose design in my head that I'd just sell my you-know-what off and rise to the top.

You needed to be bilingual to work there, and I had just moved to the city from a yeehaw nowhere-town, so I just claimed to be, got the job, and started hustling.

I moved watches. Like you wouldn't believe, sometimes 2-3 in an hour!

About six weeks go by, and I'm brought downstairs into the admin office area, several of the managers (there were like 7 levels of mgmt throughout the store) were waiting for me. The head lady at the time looked me dead in the eyes and spoke a whole Spanish paragraph. Of course, I had no idea, so I was speechless.

She said: "That's what I thought, furtivo." I was no longer welcome in the store, and they even made me take off my store shirt and walk to the train in my undershirt.

I didn't walk away thinking "I'll never lie again" but rather, I learned the difference between bs-ing a little, and outright lying. We all bs a little, particularly on the resume and in the interview, but I make a point not to outright lie anymore.

I visited the store nearly a decade later, and only recognized one person there, someone I had never directly interacted with. Nobody stuck around, anyhow. Hope they all moved up somehow.

unixhero|3 years ago

Great story.

I have a friend that my wife met in language school. This girl was from New York and she had an insanely good CV, best uni education from Yale, investment bank and hedge fund experience. But do you know what, she kept getting fired on the corporate gigs she took here. The trouble was, she thought lying a little is okay. Which it clearly isn't in my Northern European country. Schmoozing while a great party lubricant very easily becomes lying and that is very heavily frowned upon in most Euro places.

Stampo00|3 years ago

Sign me up for the mission to Uranus!

pkulak|3 years ago

lol, I downvoted you before I actually scrolled down the product page and realized that yes, I 100% agree. Guess that just proves that I'm the juvenile here...

yread|3 years ago

What I don't understand is if these fancy watches are so premium why don't they have longer warranty. I was gifted a fancy omega, didn't wear it much and in 3 years the motor died, cost of repair: 40% of the new price. 1.5 years later its dead again.

nabla9|3 years ago

These are "almost Veblen goods" for middle-income people. Veblen good is a type of luxury good for which the demand increases as the price increases,

The price for a brand must be high to create value and quality does not affect demand significantly. It's only the appearance and brand image that sells.

The Swatch Group is the world’s largest watch company that owns over 10 brands. They sell mass produced brand where the value is almost 95% immaterial and non-functional (it's all in the mind of people). It's all about marketing.

baruchel|3 years ago

Does someone remember the "1987 Rolex Air-King with Domino's Pizza Dial" (see https://www.hodinkee.com/articles/vintage-watches-oct-20-202... )?

Does someone remember these Panasonic cameras with Leica's red dot on them (they where slightly more expensive that the native Panasonic models, which were identical except for the red dot)?

shimonabi|3 years ago

I really don't get the appeal. It's not even mechanical.

You're paying just for the branding.

kenneth|3 years ago

I think the point is that you're not paying for the branding, you're getting a watch with an Omega logo for 5% of what it'd normally cost you.

ppod|3 years ago

Makes you think, maybe Pluto lost the battle but won the war in the hearts and minds.

NKosmatos|3 years ago

Beautiful looking, nice branding with nice colors and small details in the different models that make you want them all. In the age of NFTs, these Omega Swatch space themed watches are a nice investment.

chank|3 years ago

Maybe if you keep one for 50 years it would be a good investment. It's not a limited release and swatch has said they're not going to artificially limit supply like other well known manufacturers do.

CydeWeys|3 years ago

The best way to use these as an investment is to flip them immediately, when they're still going for a substantial premium. These are non-limited models, and the supply is eventually going to catch up to the demand. Swatch has a lot of available production capacity, and it's a no-brainer for them to use it on this model for as long as it continues to sell (as Swatches, generally, are not otherwise jumping off the shelves like this one is).

The current aftermarket price of the Moonswatch is as high as it's ever going to be.

GekkePrutser|3 years ago

I like the yellow one... Though I don't think I'll ever want to wear a traditional watch again. I gave up on those in the 90s. And it's too expensive to buy just for the sake of it :)

I didn't even spend more than 72 euro on my smartwatch (Amazfit GTS 2 Mini).. Together with the open-source gadgetbridge app (preserving privacy) smartwatches are a great option IMO.

jagermo|3 years ago

Ha, Swatch still has its beat time (@beats) on its homepage, nice. That brings be back to the early, early, early internet days.

kelt|3 years ago

It went a little crazy over in Singapore, crazy crowds form and reselling immediately, being non limited I wonder why people are rushing for it

https://mothership.sg/2022/03/omega-swatch-carousell-scalper...

teleforce|3 years ago

It's not only selling like crazy in Singapore, it's actually selling like crazy everywhere.

This is the link I posted yesterday but somehow it did not pick up any interest [1].

[1] Low-Priced Omega Speedmaster Prompts Global Swatch Store Chaos:

https://news.ycombinator.com/item?id=30816369

Hamuko|3 years ago

Everything is limited edition in 2022.

jerkstate|3 years ago

I have an old Speedmaster which I love but rarely wear (since having kids, I’m always picking them up and don’t want to scratch them with the band) and I think these are super cool. It will increase the exposure of the original brand to a new generation, and I can sell mine before they find out you have to wind it every day ;)

wdb|3 years ago

Going to get one when I can buy them at the local Swatch store or online. I am happy to add it to my collection.

t3rabytes|3 years ago

Sounds like these are in-store only :(

throwmeariver1|3 years ago

Sold out and for 10x the price on ebay...

LeoPanthera|3 years ago

They're not limited. Wait a few days and it will be back in stock everywhere.

yourusername|3 years ago

For 10x the price you're getting close to a used 'real' speedmaster and well over the price of a speedmaster reduced.

buryat|3 years ago

used to wear lots of automatic watches but switched to apple watch completely 4 years ago

GrifMD|3 years ago

I have a two nice mechanical watches, one which used to be a daily wear. Once I got my Apple Watch I just never wear them anymore. The few times I'm at a black tie event and wear the nicer mechanical one I feel slightly limited. It's a dumb little problem, but I kinda feel like my Apple Watch ruined other watches for me.

I've got a few bands I rotate on it to make it feel a little more special though.

jp0d|3 years ago

I have a few quartz watches. I have a bunch of stuff from Apple as well but never could live with an Apple watch. For some weird reason I've always thought that I need to know the time reliably if I even get lost somewhere. I live in the city and there is almost 0% probability of that happening. hahahha..

So I went with a Garmin Instinct Solar watch that lasts nearly a month even with basic tracking. With all those smart features turned off it can theoretically run forever just with solar power. :)

Ancapistani|3 years ago

Still all I wear. I have one very simple auto that I wear every day, and no desire for anything much more complex. It’s a Maratac Mid-Pilot.

I kinda-sorta want a Hamilton with a day/date complication, but I’m not in a hurry for it.

inyorgroove|3 years ago

Wish I had heard about this sooner. Are they going to produce more or is this it?

chank|3 years ago

It's not a limited release.

LeoPanthera|3 years ago

More are coming, and they've announced it will also be sold online. The in-store-only thing is just temporary.

slybootz|3 years ago

Who is going to wear the First Swatch on the Moon?