[asjldkfin]

I agree, but to be fair:

1. It has generated significant attention- which has value.

2. Like a BMW 1-series, I imagine the idea is that once people have the "beginner" version, they'll aspire to upgrade to the real thing. It gets people "on the boat".

3. Rolex sells a cheaper version of their flagship watch under the Tudor brand- it's virtually identical and hasn't diluted Rolex's brand value.

4. The funky colors is probably less to do with style and more a guarantee it'll never be confused for the "real" version.

That all said, I would definitely still be salty if I owned a Speedmaster. But I applaud Swatch for making bold and interesting moves- which doesn't exactly happen much in the luxury industry.

[affyboi]

I own a speedmaster, I don’t feel salty at all. I think these look pretty cool

[thematrixturtle]

Omega is a subsidiary of the Swatch Group, it's all the same company.

[jeffbee]

Next you're going to try to tell us that Lamborghinis are made by VW.

[throwmeariver1]

Salty about what exactly? Put it in words please.

[asjldkfin]

Because it’s a marketing stunt involving an investment I made; an investment I made with the implicit understanding there’ll be some protection for the brand’s dignity.

[dagw]

Rolex sells a cheaper version of their flagship watch under the Tudor brand

Cheaper in this case means starting at around 3-5k$ not 300$. Also you have to be pretty into watches to know that Tudor is a Rolex brand. It's not really something they advertise.