[asjldkfin]

Because it’s a marketing stunt involving an investment I made; an investment I made with the implicit understanding there’ll be some protection for the brand’s dignity.

[throwmeariver1]

How would the brand lose "dignity" by doing a coop with their mother brand? Do you perceive the value of a OMEGA watch by the marketing instead of the watch making?

[asjldkfin]

Let's not be naive, if the market gave a shit about substance over marketing, we'd all be wearing Seikos and driving Toyotas.

[wdb]

Investment in what way?

[asjldkfin]

In the way that it's an asset that you derive value from.