[asjldkfin]

Let's not be naive, if the market gave a shit about substance over marketing, we'd all be wearing Seikos and driving Toyotas.

[2muchcoffeeman]

That's like saying selling prints of an artwork devalues the original artwork.

Unless you're saying the entire watch collectors market is a scam driven by companies and not collectors.

[asjldkfin]

I don't really understand what you're talking about- but yes, the watch industry- like all luxury industries, is primarily driven by marketing. It's not a scam, it's just the nature of the industry.

[biztos]

Are we not?

I have a more expensive watch but my daily d(r)iver is a Seiko SKX009. Indestructible and with a bracelet upgrade it looks great. And here in Asia you see a lot of marketing for Seiko, and tons of shops. And there’s always Grand Seiko if you want to make watch snobs STFU. Or mods if you want to out-nerd the watch nerds.

I don’t own a Toyota yet but I probably will buy one soon!

[throwmeariver1]

I still don't understand what you mean with the loss of dignity what is the loss of dignity? Do you mean that the arbitrary value you put on OMEGA watches should not be compromised by offering a cheaper version?

[asjldkfin]

I'm not sure what there is to not understand? But yes, Swatch should not have released a cheaper facsimile if they wanted to maximize Omega's brand value.