[FWKevents]

I don't like the title. The author didn't waste the money. He learned a lesson that cost $40k to learn. (Less than many failed start-ups.) He doesn't say what he learned and would do differently next time.

It seems to me this is a classic case of spending too much on the tool and thinking that users will just somehow come. Too much on the tool; not enough on the marketing. A more streamlined MVP would have sufficed to see if there was a product/market fit and to figure out how to monetize it.