[ecommando]

| And just because they're operating at a different scale as you doesn't change the fundamentals.

What? Which fundamentals?

Google licensing the data from the provider doesn't make it less expensive for anyone else, it makes it more expensive. They get exclusive licenses that allow them to resell access, thus removing a potential vendor from the pool of possible vendors, and making Google ultimately the only vendor available as they tie up the access points.

I suppose as long as you're okay with Google controlling your access to the information you require, full steam ahead.

That still doesn't change the fact that you no longer control the future of your business. If that's the path you choose, Google owns your business. If they decide to deprecate the very data your business depends on, you're done.