[fl0wenol]

Unfortunately, this is a reputation your organization cultivated for itself.

For gods' sake, the name is _Palantir_

If anyone truly needed rebranding right now, it's you guys.

[giraffe_lady]

I'd argue it's an honest name and their reputation is fairly well in line with what they actually accomplish in the world. They should change but not the branding.

[TotempaaltJ]

> Unfortunately, this is a reputation your organization cultivated for itself.

Yeah, I agree! The article acknowledges this in the first few paragraphs.