[jonnytran]

Did you try asking users to pay? I.e. tell your users, you're shutting down unless everyone starts paying. It could be Kickstarter style in that X number of users have to put in their payment information by some date, or you still shut down. That way, there's no chance that some people start paying, but you still shut down.

[gnicholas]

Great question. I wish Pebble had done this before shutting down. I would have paid double for my pre-ordered Time Steel 2.

Wyze did this recently with their subscription, which they let you pay as little as $0 for. They forced anyone who didn't subscribe onto a lower tier, which only stored still images instead of videos in the cloud.

[anyfactor]

I believe couple of days ago Wordpress made some changes to their pricing and some people immediately reached for their pitchforks. We all have an inherent tendency to associate greed to any business asking for more or any(!) money.

I believe for that reason, for some founders it is, "you either die a hero or...."

[cupofpython]

isnt that kind of implied by every service?

If you use something for free, dont be surprised if it isnt there tomorrow.