[tetsusaiga]

While you're not necessarily wrong, the distinction lies in how many people see you organically.

If I get 100 organic impressions/day, and then spend $N to get 500/day, I'm speeding the process up, and nearly guaranteeing to get in front of people who would never see me organically.

*Note: I'm largely not talking about paid search ads. Those are definitely an area where you can end up competing with yourself. Sorry to anyone who I replied to earlier, and wasn't clear enough on this with.