[rkalla]

This won't be successful - ETSY is a publicly traded company, unless corrective action can replace the loss revenue from ads/punishing duplication/aliexpress - it's not going anywhere.

This is exactly what happened to eBay for anyone that remembers when it was garage-sale mania, then it became publicly traded and effectively became Target.com with < 1% of personal things sprinkled in.

No one messing with quarterly earnings.