[lg]

I saw an etsy tv ad the other day. My wife is an etsy seller so I thought this was interesting. They pitched it as a place where you can find someone to put your logo on a sign. The interaction with the seller was minimal, their name was even shown as anonymous "etsy seller". This seems like a use case that a bigger co could easily support and downplays the value prop of etsy as a place to connect with a craftsperson/artist to buy their work or commission a unique piece. I guess they are trying to move away from that model to more print-stuff-on-signs/shirts/etc.