I agree with all the comments here and would like to add that this really isn't anything new. Back in the 2000s with the onset of Livejournal/AIM/Tumblr/Memes 1.0, we saw a similar kind of "internet language" develop as a form of codespeak or shibboleth communication for the in-crowd. Granted, in this case the motivation to create this language is for a different purpose: to get around algorithmic censorship.
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