[itsmeritesh]

Wonderful post. I especially understand why the dogfooding is so necessary. Here's An article I came across that talked about how the senior management at G were using G+ http://theunderstatement.com/post/11018308302/googles-manage...

As for platforms, IMO even Yahoo did a great job. The hackdays they conduct twice a year is testament to this fact. It's a different thing that they are not able to capitalize/monetize any of those wonderful ideas but I am guessing the reason for organizing those events were different.

Totally agree on the Amazon doing platforms right. Still a little skeptical about FB given that their APIs seem messy, at least at the moment. But given the demand, I am sure they will deliver.