[tehsuk]

> The bulk of Scotch whisky production, both single malt and blended, is aimed at filling supermarket shelves because that's where the highest volumes of sales and profit come from. These products are not aimed at enthusiasts.

Yes. The paper, however, implies that even enthusiasts dilute their whisky further below 40% ABV. For a nerdy article, that's missing most of the "enthusiast" market segment.

[smcl]

It is still common to add a couple of drops even if it's already at 40%

[hnlmorg]

Many enthusiasts do, like myself. There are very few whiskies I don't prefer with a tiny drop of tap water. It really depends on the whisky.