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Indeed, there's an argument that the culture around anything (including software) is the main thing. And if the culture thrives, then that becomes the stable backup (or rather stable living vessel). Isn't there a Linus Torvalds quote that he has the world's largest distributed backup system for his code? But the point isn't that he bamboozled people into keeping copies of the Linux source everywhere -- it's that he started and oversees a living and helpful project.

I had a teacher who was known as a master printer. Students would ask, "How can I make a truly archival print?" His answer: "Show me something you make worth keeping, and I'll tell you."