[Valkhyr]

> [...] struggled with a shift in the company’s focus from making devices to developing services.

Boy can I ever empathize with that.

This shift is the worst thing that ever happened to Apple. Personally, it was maybe the biggest reason I got disillusioned working for them and quit (I should note I was only a Retail employee, nothing big).

[starky]

This is where most companies are trying to go if they can though. Unfortunately it has been proven that people will willingly pay for a service every month above purchasing it outright and shareholders love it because it means that revenue from each user is consistent.

The future is one where you don't own anything and companies nickel and dime you for features and services.