[carbonatedmilk]

There have been some notable failures - Where they've got the tradeoffs between form and function badly wrong. * Butterfly keyboard * iPhone headphone jack * Single-USB Macbook Air * Non-removeable battery used to really bug me, but the M1's incredible battery life has sort of mitigated that now. The surprising thing to note is - Since Ive's departure, the design decisions have been generally better, and led by great engineering. The M1 Macbook Air is a beautiful bit of industrial design that's a joy to look at and use - The last clunky bit, screen bezels, is a job for the engineering team too. I think that the Apple of today wouldn't have ditched the iPhone headphone jack, that was the design team drunk on their earlier successes (Removing Floppy / CD drives just slightly ahead of the technology curve), making the wrong call about where the technology was up to. They won't undo it now (it's embarrassing, and there's good money in selling the only bluetooth headphones that you don't spend your life pairing and unpairing), but the UX (For someone who sits at their desk 99% of the time) is clearly worse than a headphone cable.