[em_te]

> You have a lot of faith in these brands. Bombas was founded in 2019 by an MBA grad and a marketing graduate. They have no reputation. These aren't like hand crafted sock makers doing this for decades in Italy. They're advertising companies and they sold you.

Usually the story goes:

1. Bob is unhappy with his socks, can't find better quality socks anywhere.

2. Bob creates a company with the sole purpose of creating better socks.

3. Bob find a factory in China and asks them to use the best materials to create the ultimate socks.

4. Bob is super happy with the product and happily pads his advertising materials.

5. Bob finds a customer and places an order with the factory and is shocked at the price.

6. Bob tells factory to do whatever it can to lower price to competitors' levels without compromising quality.

7. Socks turn out shit, because price is too low and no economies of scale because order quantity is low.

8. Bob sells shit socks with original marketing materials and secretly vows to restore the quality in some distant future.

9. Bob sells company to an investor.