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rland | 3 years ago

The foundation of Musk's wealth, above all else, is that he operates as a one-man marketing machine. The funding for all of his ventures depends on Musk. The magnet for ravenous, loyal, intelligent nerds (and thus, the ability to eventually deliver on his promises!) is powered by Musk. The ability for any of his ventures to cover a failure to deliver with a PR/controversy storm -- yup, it depends on Musk.

I like your comparison with Big T. He is, in some sense, a sleeker and more savvy Trump. Trump does have a similar psychic energy to Elon, but he's an older model. He came from the TV world. Now, the TV world was pretty powerful -- it got DT elected president! But Americans are not living in the TV world this century; they're living in the social media world.

This is the origin of the Twitter thing. It's not about Twitter's profit, or free speech, or anything as lofty as that. Here's what happened with Twitter:

Trump got elected based, in part, on his statements on Twitter. Around the same time, Elon was astroturfing Reddit, Twitter, etc. to build the hype machine that eventually became the $1T social media product, Tesla.

Elon, consciously or not, came to realize that simply by his statements on Twitter, could manipulate the world to his whim. He fired the entire corporate PR team at Tesla. He realizes, why do I need a PR team? I can shape the narrative just as well with my social media account!

Then, BOOM! Trump gets banned from Twitter, and immediately disappears completely from discussion. Just like that, in the blink of an eye -- erased from public imagination. Do you remember how quickly this happened? He was black holed from the public imagination in a couple days. As soon as the trending hashtag disappeared, Trump was gone.

Elon saw this happen. He made the connection between his valuations and his Twitter account. And remember, at this point, Elon's compensation is basically tied entirely to the stock price. He realizes that leaving his podium on someone else's property is a mortal risk. And... here we are.

Twitter is pretty stupid not to have banned Elon as soon as he left the slightest hint of acquisition.

Musk does not come from a scientific or technical lineage: his father wasn't a geotechnical engineer, a computer programmer, or a physicist. He was a chiropractor. A chiropractor! This is the essence of Elon. He is the greatest influencer of our time.

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