[jbothma]

It very much is. A UX consultant we used introduced me to the term and it was incredibly helpful.

This training series from webflow touches on it, but perhaps not as much detail as you'd like https://university.webflow.com/lesson/freelancer-220-develop...

[ValentineC]

I've just watched the linked video. It was pretty good; thanks for sharing.

My first impression is that Information Architecture feels like it blurs the line between UX and marketing, and a company with a non-tech/design marketing person could do well to involve them in IA work.

[seanwilson]

It feels like there's a lot of overlap with https://en.wikipedia.org/wiki/Information_architecture for UI with what's a core activity when doing software architecture e.g. finding the right abstractions, schemas, object hierarchies, groupings and naming conventions that are going to be intuitive to other user/developers.