Twitter requires users to log in before lurking so their definition of activity is intentionally selective. I'd be surprised if Twitter doesn't know how active their users actually are, even the lurkers.
I read lots of tweets and don't have a Twitter account, or at least one that I've logged into in the last 10 years... The philosophical question seems to be, "am I a Twitter user"?
You could probably argue that most of the world read Twitter and hence are users, account or none. It's that pervasive.
But then there's the next question: "am I a user that reportedly matters to Twitter's business?". What people are trying to land on, in light of Elon's tweet that the deal is on hold pending investigation of Twitter's metrics reporting, seems to be a framework for carving out what exactly constitutes a user that brings the platform revenue that shows up in quarterly reports and hence would directly relate to the tangible value of the enterprise.
In reality, nobody knows what numbers are being thrown around behind closed doors. This article is just one framing.
dcow|3 years ago
You could probably argue that most of the world read Twitter and hence are users, account or none. It's that pervasive.
But then there's the next question: "am I a user that reportedly matters to Twitter's business?". What people are trying to land on, in light of Elon's tweet that the deal is on hold pending investigation of Twitter's metrics reporting, seems to be a framework for carving out what exactly constitutes a user that brings the platform revenue that shows up in quarterly reports and hence would directly relate to the tangible value of the enterprise.
In reality, nobody knows what numbers are being thrown around behind closed doors. This article is just one framing.