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j4pe | 3 years ago

Parag apparently lost his patience with superficial and misleading claims about Twitter spam (like this analysis) and posted about it today.

You can see it here (https://twitter.com/paraga/status/1526237578843672576).

Noteworthy highlights:

* Twitter estimates its <5% number from human analysis of multi-thousand user random samplings of mDAU

* Twitter allows that number to remain so high to avoid introducing friction like captcha into real users' experiences

* Twitter uses all sorts of internal private data in its analysis

* Parag says you cannot get a reliable indication of bot/not bot without this internal private data

Having just finished building a Twitter analysis tool, I agree with Parag that the Twitter API doesn't provide sufficient clarity to make decisions about spam. This article's analysis doesn't hold up - just because you can name several features you're going to use to generate a spam confidence score about an account does not mean that spam confidence score will have any precision.

discuss

order

wonderwonder|3 years ago

Musk responded to Parag's thread with a poop emoji. Not going to lie if I worked at twitter I would be a little nervous about my career at this point. For several reasons including what appears to be the potential for a very hostile work culture in the near term. Musk is being openly antagonistic towards twitter leadership and denigrating the people that work there. Although it does seem more and more like the deal is not going to close. I don't think Musk wants it anymore and is seizing on anything to get out of it.

ryzvonusef|3 years ago

> Musk is being openly antagonistic towards twitter leadership and denigrating the people that work there.

Seeing how badly twitter has been managed, (for a laugh, check out their "R&D" expenditure), how mush of a loss making enterprise it has been, and how it always at risk of a take over, is it that surprising?

If it has been Elliot Management (the previous rumored takeover threat for twitter) a group far less prone to public display than Musk... would things have been any less different? The only difference is that Musk is being open about what he has been doing, which I see a public good, frankly.

Elliot's track record shows it is far more vicious in layoffs of cuts.

----

https://fortune.com/2013/10/25/why-is-twitter-spending-so-mu...

https://www.rndtoday.co.uk/latest-news/is-twitters-rd-provid...

https://www.axios.com/2021/11/30/jack-dorsey-twitter-departu...

https://www.forbes.com/sites/kevindowd/2022/02/27/wall-stree...

diob|3 years ago

I don't think he wanted it in the first place. This is all performative bs for him to make another quick buck / get pr.

thewebcount|3 years ago

> * Twitter allows that number to remain so high to avoid introducing friction like captcha into real users' experiences

This doesn't pass the smell test in my opinion. Given that everyone who tries to create an account without a phone number has to go through the friction of getting their account locked immediately, they clearly don't care about this sort of friction. Not to mention the friction of just trying to view a tweet which has been discussed at length on HN before.

thecleaner|3 years ago

The difference is between posting a tweet everytime and going through the friction once. That's what he's talking about. You are comparing different things.

throwmeawayy|3 years ago

I have a Twitter account with > 10k followers that is a few years old. Created without a phone number, and of course, immediately locked. Somehow, managed get it unlocked and still going on a few years later without a phone number. Though, I'm always in fear of the ban hammer.

shapefrog|3 years ago

> Given that everyone who tries to create an account without a phone number has to go through the friction

Yes

> Not to mention the friction of just trying to view a tweet which has been discussed at length on HN before.

Yes

Now imagine filling out 3 captchas every time you open the twitter app on your phone, 1 for ever time you tweet and 1 for every person you follow.

Most users of twitter, use either an app on their phone or the cookies in their browser suffer the friction of forgetting their password (likely password1 btw) because they have to log in so infrequently.

ASalazarMX|3 years ago

Also, bot networks are so kind as to label themselves with the same hashtag, I don't understand why Twitter doesn't analyze trending topics to detect bots. There's always dormant accounts with thousands of followed/followers who start the propaganda.

ramblerman|3 years ago

But we were talking about bots. You and Parag are shifting the dialogue to spam

> The hard challenge is that many accounts which look fake superficially – are actually real people. And some of the spam accounts which are actually the most dangerous – and cause the most harm to our users – can look totally legitimate on the surface.

He's not talking about detecting bots. I.e. fake and automated accounts. He's talking about twitter users/bots that cause what they perceive to be harmful content. Which is a very different thing, and was the whole point of Musk's intended involvement in the first place.

8note|3 years ago

And? Only advertisers see the harm from bots - being charged for bot impressions.

Outside of that, bots cause the same problems that real people do, making twitter a place people don't want to spend time on/view ads on.

The advertisers need both bad groups removed

StanislavPetrov|3 years ago

>* Twitter uses all sorts of internal private data in its analysis

>* Parag says you cannot get a reliable indication of bot/not bot without this internal private data

"I have secret information so trust me" is an excellent reason to reject an assertion every time, whether it is made by an individual, a corporation, or a government. It doesn't mean it isn't true, but it means that absolutely nobody should put any credence in the assertion at all.

seydor|3 years ago

It makes sense. The bots are just loud and tend to all follow the most famous people, so their numbers look larger when people look there

bobsmooth|3 years ago

I think Elon's response reflects what a lot of us are thinking about the "<5%" number.

alaricus|3 years ago

> Parag says you cannot get a reliable indication of bot/not bot without this internal private data

That's convenient isn't it?

This report made headlines because it aligns with everyone's experience with Twitter: almost everyone on Twitter is either a bot or a corporate managed account.

ryan_lane|3 years ago

That doesn't align with my experience. The vast majority of what I see in my feed is real people. I do know, however, that if I look at the replies to any viral tweet that a large percentage of them will be through fake accounts.

c7DJTLrn|3 years ago

>Parag says you cannot get a reliable indication of bot/not bot without this internal private data

Riiiight, and Craig Wright claims to have proof of being Satoshi Nakamoto but won't show anybody.

I don't know how good of a CEO Parag is, but he's not a very good bullshitter.

modeless|3 years ago

"But you don't know which ones we count as mDAUs" and "accounts that look like spam are actually real" are not as good a defense as he thinks. The product is still affected by spam and fraud even if it's excluded from advertising metrics, and accounts that look like spam are not good for the product either even if they happen to be real people for whatever reason.

christkv|3 years ago

If they believe the claim to be false they can open the data they used to calculate the 5% so it can be verified by a third party.

berkut|3 years ago

So you want them to publicly list / make download-able any phone numbers of the people in that 5%, and their full names and email addresses?

ahahahahah|3 years ago

Absolutely not. No social media company should take a set of user's private data and "open the data" (especially just because some blowhard is trying to find any reason to back out of a deal). Even without the "open" bit, they shouldn't be providing that data to a third party.