[simplehuman]

But are those comments highly upvoted?

[seoaeu]

Some of them presumably are? Redditors are notorious for not being able to distinguish creative writing exercises from reality. Throw in the various methods of vote manipulation that the less scrupulous marketing folks there are surely using, and it is hard to imagine that a large fraction of highly upvoted Reddit product testimonials aren’t fake

[danenania]

Exactly. Reddit’s culture acts as an anti-spam, anti-shill immune system. That’s not to say it’s perfect, but it’s quite a bit better than the typical search engine or social network at weeding out content-spam and other bs.