[whiw]

Presumably the grocer or end user will end up with a pile of rind containing the embedded tagging chips. Fraudsters could simply gather/buy the waste rind plus trackers to embed them in their own fake products. Unless there is a robust disposal process (sending them back to the cheese producer), the genuine trackers will just end up 'authenticating' fake products.

[camillomiller]

You might have missed from the article that these are non fungible chips, tied to an ad-hoc blockchain.

What brings you to think that in 2 minutes, just by reading an article (if you’ve actually read it and not just lazily skimmed it) you’ve been able to find the single point of failure of a technology that an entire engineering company has been developing for years?