[samsa]

I suppose "scare" was perhaps too strong a word. "Steer" would have been more appropriate. Search Apple's website for "repair" to get a sense of how important they think letting consumers know about this program is.

You'll find 404 responses when you click on repair manual links; the link to the self service repair is at the bottom of the support page; the self service storefront is very deliberately non-descript and as others have mentioned immediately raises red flags for people trained to look for basic clues about a site's legitimacy. Etc.