[esk]

PG, this is only tangentially related, but I've noticed you quite often use phrases like "starting a startup".

Considering you're an excellent writer, I figured you must have a reason for employing redundancy. Is there a reason you don't say "starting a business" or "starting a company"?

[pg]

Because I'm writing specifically about how to start a startup and only incidentally about how to start a business. The redundancy is phonetic, not semantic.