[askmeaboutloom]

I'd like to second this. Especially the "why". I do recognize a good design when I see it, and there's an overwhelming wealth of tutorials on the web. But, for me, the link is missing - _why_ does this look good?

Why is Helvetica better than Comic Sans? There must be a reason other than "obviously, it looks better". Don't hesitate to show me the math, and the formulas. I got a machine with me. It can calculate pretty good.