[bytelines]

Here's a more concrete example: coupons.

I, as a supplier, want to prevent coupon fraud - a ~300M year problem. Today they mitigate this with trust relationships between retailers and distributers, which consequentially means that coupons are less widely distributed and more marginal in what discounts they offer than they could be.

When coupons are redeemed, a cashier stuffs them in a bag, they get counted and redeemed and the supplier cuts a check. A shady retailer can simply say they have double the coupons they actually received, and they will get the same check. There's nothing unique about the coupon to prevent this.

Ignoring web3, how could you solve this? You could set up some simple database and rest api and have the coupons have some unique identity. You'd need to make this cryptographically secure so you couldn't simply forge identities, you'd need to be able to issue these easily and in bulk, have them expire at a certain time, onboard retailers to easily redeem these coupons and then facilitate payments to the retailer.

And, well, that's essentially what Hedera does[1], as a cryptographic DLT. Its value is that the cryptographic proof of whether something is unique and how it can be redeemed is done via NFT, and this protects against a number of attacks at the "consensus level". It offers you a secure way to do this and not run any computer, for minimal and predictable fees. Every transaction is fixed to USD and costs 0.0001 USD and completes in 5 seconds.

https://hedera.com/users/coupon-bureau

If you don't believe me that the customer is asking for this maybe you can listen to them yourself:

https://www.youtube.com/watch?app=desktop&v=--Bw8yYwJL4

[a2800276]

"It's just not possible today to build a sophisticated purely digital, autonomous decentralized service/product today."

Granted, Hedera is digital, but from the description in the link you posted it's neither autonomous nor decentralized. "Target and General Mills" may have access to it, but I certainly can't post a "50% off my hand knitted sweater"-Coupon to it. I may also need some convincing that Hedera users are able to verify the cryptographic integrity of a coupon without running "any computer".

"Ignoring web3, how could you solve this?"

Roughly in the way you describe, with a database. You even go on to say "that's essentially what Hedera does", I fail to see the added benefit of slapping a blockchain/web3/NFT/whatever on top, but maybe I'm just ignorant.

[bytelines]

The hedera network is autonomous and decentralized - TCB built on top of it. So to issue or redeem your coupon you'd need to participate in TCB, but as a result you'd be able to issue your coupons directly to consumers and then any retailer also in TCB would be able to redeem them.

> I fail to see the added benefit of slapping a blockchain/web3/NFT/whatever on top, but maybe I'm just ignorant.

Mainly being able to run this as a service and having assurance that the data you put onto it is correct, like a digital notary. And to provide assurances like no double spend and transaction ordering. A way to verify that something happened and not rely on an intermediary to decide that or to have custody of that data.

So for example Amazon could easily implement this, and do it at scale. Would you trust Amazon? To both keep custody of your data, ensure that it will always be available, that it would not be meddled with? Would an enterprise like Wal-Mart trust that?

That's essentially TCB's problem. Wal-Mart doesn't necessarily trust the TCB, either, even though it is industry non-profit. So TCB uses Hedera as its data layer - it does not own the data.

And how can Wal-Mart trust Hedera, ultimately? The governing council

https://hedera.com/council

[jameshart]

If you built the coupon system you describe - one where any retailer can redeem the coupon at face value without a preexisting trust relationship with the coupon’s backer - you would not have ‘solved coupon fraud’, you would have created a cash alternative.

And a cash alternative has a bunch of problems of its own - most notably, money laundering and its utility in conducting fraud and getting payouts for extortion rackets like ransom ware.

These are issues that centralized coupons have. Trustless ones would have it even worse.

Are you sure the retail industry, or consumers, are crying out for a trustless coupon solution?

[bytelines]

The technology doesn't have to solve all problems to have economic value. Arguably the "cash alternative" problem is a fundamental problem of coupons themselves. And as you point out, these are not new problems, and does an immutable public ledger makes such activity easier to audit and prosecute? I would argue 'yes' and that web3 has not made the problem worse but in fact better. The authorities do not need to request your books for starters. And as a retailer you do not need to maintain the books. Its already in a trusted ledger. This is a market efficiency. Inefficiency is not a way to secure things.

As far as doubt whether customers are asking for this - I mean, again you can listen above but yes a number of large retailers and vendors like Wal-mart and P&G are going live with this use-case this year.

And who are we to decide what is economically viable and what isn't? Let the market decide.