[jschulenklopper]

It’s not about branding. It’s about a way to distinguish between (expensive but) authentic manufacturer-supplied pills and fake/cheap knock-offs. Before this ‘invention’ the difference was almost impossible to check.

There are really, really, outrageously expensive pills — to the effect of $ 20K per capsule — that makes fake-detection a viable goal. Look up Zokinvy or Zolensma.