I doubt this piece was signed off personally by Xi Jinping or anything, but all these little details lodge subconsciously in your mind. Like, you might not specifically think of Chairman Mao as a poor rural dweller famous for his love of spice after reading this article, but after reading dozens of pointless details like it you might start to think he wasn't such a bad guy after all.
I actually do think it’s relevant. They build credibility in your mind space via innocuous stories about peppers, so you’re more likely to accept their articles about more charged topics in the future.
It's nice to know these things, even if it doesn't necessarily invalidate the content of the article. "The CCP is investing in sharing China's history with Anglophones" is interesting and important to know.
Speaking as a non-american non-asian I think this is very relevant. Southwest china speaks a separate language, and has a military history. I think kumintag (later forced to move to taiwan) and ccp had battles there, probably significant ones but can’t recall details. Ccp had to keep handling unrest until few years after the civil war. So the article saying chili-red revolution is odd to say the least. There’s more, that it relates pepper and peasants. the article also starts off by mcdonalds and kfc, which are not the most high-end food, and also not chinese businesses. As for military history, some of southwest china is mountainous, mongols had a hard time capturing it too. Mongke khan died there, and according to wikipedia, some fortresses kept fighting for a few years after southern song falls. Is the article relating those who fight for southern song to be just McDonalds superfans?!! If that’s a thing! Of course not… but my guess it is saying something, maybe this is an anti mcdonalds ad?! I can’t tell, or care really. I’d rather read from a proper source about peppers than what is almost surely micro propaganda, Even good quality ones.
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