I think this is the same principle as pretty much everything. Variety is almost always sought after, and then within that variety specific characteristics are cherished. I think the "anti dark roast" thing is "anti uniformity". The darker the roast, the closer every bean gets to tasting exactly the same.
For example, why do people dump on pop music and think of jazz as "real music"?
As a side note I once had a conversation with the head roster of a place I worked at. I floated the idea of accentuating certain characteristics of brewed coffee by microdosing i.e. adding minute amounts of long chain starches to increase natural sweetness in the cup. The head roaster saw this as being fundamentally wrong and unethical.
Maybe it was an egotistical response but in his mind the roasters job was to present the best possible unique expression of the green beans and doing what I suggested would be interfering with this.
MegaButts|3 years ago
Because jazz+jazz=jazz
https://youtu.be/GAbg8X9-uBI
collegeburner|3 years ago
CTDOCodebases|3 years ago
As a side note I once had a conversation with the head roster of a place I worked at. I floated the idea of accentuating certain characteristics of brewed coffee by microdosing i.e. adding minute amounts of long chain starches to increase natural sweetness in the cup. The head roaster saw this as being fundamentally wrong and unethical.
Maybe it was an egotistical response but in his mind the roasters job was to present the best possible unique expression of the green beans and doing what I suggested would be interfering with this.