[ednc]

The exact match domain 'trick' died in early 2011 updates. Prior to that I had done exactly what the article suggested - Exact Match Domain, 3-5 page site with optimized keywords, and boom the site would be on page 1 with no backlinks in 2-5 weeks.

Today this does not work if there is any competition at all for a word. (I've still seen it work for long tail terms with no competition).

Long story short - you need good content to rank well :-)