[pfalke]

The same applies within large companies. If you’re within a business team, and you’re requesting work from a design team/engineering team/data science team, you’ll face the same issues with scope creep + churn + competing priorities etc. I wouldn’t blame agencies for being bad, this is people being people plus a bit of other things. Anticipating and steering around/against these dynamics has been one of my biggest career learnings over the last years. The author has some good suggestions for how to do it — if you work in a large company, take another look and ask yourself if they don’t also apply to your work!