> Car extras are already very much a thing and always have been – the alternative is that BMW physically has to remove the heater components or disable them permanently, so as a second hand buyer, I'd be permanently locked out of the upgrade. Forcing the car maker to have to physically neuter the hardware out of "purity" strikes be as something a bit silly.this is buying into a market differentiation approach that I see no reason to tolerate
it's one thing to differentiate by installing something extra (at cost) to charge a price higher than the cost to some market segment. sure, do that as much as you want, makes sense
No comments yet.