[mindtricks]

The reason most young engineers think this way is 1) they think their work is self-evident and doesn't require demand creation, 2) their management does not engage with marketing and therefore can't convey the value down, and 3) confuses "growth hacking" and "advertising" with the broader work that marketing supports.

...and for the records, they're completely justified here. They have a lot on their plate as a new engineer and this is not an area that has immediate value to them.

[davidivadavid]

In that case I would suggest not having such apparently strongly held (wrong) opinions about a whole discipline their paycheck relies on every month.

[byset]

also, young engineers are often working on features meant to address market needs discovered by marketers, but they don't know it.