Personally I don't care they're just copying a rival. I do not have/use Tiktok and do easily spend a good chunk of time looking at the "reels" in IG. Even if most of these turn out to be direct lifts out of Tiktok, I'm not about to "switch" or even open an account over there, I already have the content over here. I assume that's part of the strategy to not hemorrhage users, in my case it works.
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