[jkqwzsoo]

I remember reading a feature/native advertisement about Lenovo's ThinkPad focus groups a while back (I think on Ars or The Verge) that had a similar conclusion.

People would go crazy over a red or white ThinkPad in focus groups, but would never buy one because they couldn't see themselves as "that person" with the red laptop at a meeting.

Lenovo did make both a red and white x100e a long while ago, but those were more like netbooks.

[Cthulhu_]

That's really interesting to read about (and the comment above); I hope that the people running these things know this is a thing too.

It adds up too. Companies like Apple have long advertised with a diverse range of colors for their devices, but I think most people settle on black / white in the end because it's more neutral / doesn't stand out.

At some point people had trouble distinguishing their grey macbook pro from the hundred other macbook pros. First that was resolved with full size sticker and covers (which were cute in that they used the illuminated apple logo on the back as a feature), then with... a very wild and colorful range of stickers they save up from conferences and the like.

It was an interesting thing to witness, having big groups of people with bland, uniform, sleek and neutral, to a very nerdy form of self-expression and standing out from the crowd.

[BeFlatXIII]

I am "that person" and am quite disappointed that I can't own a lime green MacBook Air.

[fariszr]

I mean, skins exist!