Ask HN: What's up with these DoorDash dark patterns?
135 points| flycatcha | 3 years ago
Using the current Android mobile app, you can't actually drill into and read reviews which makes assessing the actual quality of the restaurant difficult.
And I've found that restaurants will run their own "ghost kitchen" shadow restaurant out of their main (poorly rated) location. This delivery specific restaurant has good reviews on DD, but when you Google that restaurant name nothing comes up aside from listings on the app. And then the food arrives and it's terrible and you match up the physical address and realize it's a poorly rated Indian restaurant by a different name.
Or, you order from one of these weird ghost kitchen brands and the actual restaurant doesn't actually get your order (despite the app telling you they confirmed it) and your second driver finally tells you to cancel the order.
Is it asking too much to have a service that's transparent, functions well and have the end product taste good?
woutr_be|3 years ago
You can continue browsing a specific restaurant, and order a “discounted” item, your total price will be the sum of the discounted items. That is, up until you actually want to check out, suddenly your total jumps back to the sum of the original valued of the items. Because, apparently, that discount was only for “pro” users. It’s nowhere mentioned that is the case. And since I’m logged in, they already know I’m not a pro user.
This pissed me of so much, I documented and reported this to the local consumer council, but haven’t heard back yet.
thinkharderdev|3 years ago
1. You want to convert people to "pro" users so you try to show them all the money they can save by doing so.
2. Because of a bug in the code somewhere, you end up showing the discounted price in the cart until checkout.
3. Because some number of people don't pay attention and don't realize the switcheroo happens at the end this bug actually increases conversion.
4. Someone eventually notices the bug (after customers like you complain about it!).
5. When they fix it the metrics are adversely impacted.
6. The bug is now a "feature".
This is of course all very shortsighted since you are essentially burning customer trust for a short-term gain in conversion so it's bad for the medium/long term business. But the team has to hit its KPIs, which are tracked on a daily/weekly basis!
spike021|3 years ago
weberer|3 years ago
unknown|3 years ago
[deleted]
autoexec|3 years ago
Uninstall DoorDash and the problem goes away for you, and if enough people uninstall DoorDash the math changes and the problem goes away for everybody. As a bonus you'll save a fortune by not paying the higher food prices and fees and you'll stop giving up some personal information in the process.
JumpCrisscross|3 years ago
The latter. Of course, it drives users to uninstall. But it juices today’s returns. (Uber Eats does the same. Sometimes I report it to zero effect.)
Caviar used to be a high-quality service in New York; I uninstalled it after DoorDash bought them. There is an open niche for a real-restaurants-only delivery service. Also, support for legislation requiring restaurants use the name on their food license on apps. (Using fake names makes tracking down food poisoning difficult. I assume someone lying about their brand is more likely to be sloppy elsewhere.)
gumby|3 years ago
This seems like the most likely case, considering the other ethical problems with doordash.
flycatcha|3 years ago
dejawu|3 years ago
https://i.imgur.com/7jwBlFG.png
Some of the name variations are pretty funny though.
CPLX|3 years ago
These are the same fake names that the deli a block from me in Brooklyn NYC uses. Literally exactly the same.
That’s sort of fascinating. I’m realizing it just be some kind of software or vendor they’re all using to set up this ghost kitchen explosion.
I wonder if there’s a clever vendor out there shipping them some kind of device to keep track of all this stuff, complete with menus and an instruction guide or something.
Or, of course, the platforms themselves.
arcturus17|3 years ago
There are thousands of options which are barely undistinguishable from one another - like those cheap Chinese brands that flood many product categories on Amazon. You'll occasionally find a name that stands out, like the ones you've posted, along the lines of "Thunderfuck Porn Burgers". But they don't entice me to order, since whatever the brand values being transmitted are, they are not what I'm looking for in a restaurant.
The result is that you end up ordering from the same few oldies but goodies. Occasionally, once upon a moon, a friend will tell you about a new restaurant to expand your horizons. Some of these, while good, might not stand out in this sea of shit and end up closing, so you revert back to the oldies but goodies. And so it goes.
The corollary is that this a shit business.
mbit8|3 years ago
gsk22|3 years ago
Ghost kitchen chain?
albrewer|3 years ago
nikau|3 years ago
philwelch|3 years ago
unknown|3 years ago
[deleted]
jmole|3 years ago
Browsing for a restaurant - delivery time 20-30 minutes
Adding food to the cart - delivery time 25-35 minutes
Checkout - delivery time 30-40 minutes
Payment processed - delivery time 45-55 minutes
downboots|3 years ago
https://en.wikipedia.org/wiki/Escalation_of_commitment
Seems established and
https://en.wikipedia.org/wiki/False_advertising#Regulation_a...
May be a case for this imo ianal
stephenboyd|3 years ago
rootsudo|3 years ago
LorenPechtel|3 years ago
pipeline_peak|3 years ago
[deleted]
gricardo99|3 years ago
But at least they tell you how much you paid for the service. The worst for price transparency is “same day” costco delivery by Instacart. They markup the prices but never tell you how much more you’re paying for their service, it’s completely hidden unless the shopper/driver accidentally leaves you with the costco warehouse receipt. Once I saw the 35% markup on a nominal $300 order, I never used same-day costco again. I knew I was paying some markup for the service (they tell you on the website that prices are higher than in the warehouse), but I could not justify that much.
orangepanda|3 years ago
I'd rather know upfront what the total will be, instead of meaningless itemised receipts with added fees that I have no choice but to pay.
Then again, there are countries that dont include sales tax on price labels, so people must prefer the hidden fees approach.
pipeline_peak|3 years ago
It’s a total joke, the whole point of wholesale is to save money.
I’m far too lazy to do the math, but I think I save more money Instacart shopping Aldi than Costco
nharada|3 years ago
The most annoying thing for me is constantly getting notifications for "discount codes" that don't actually work. When I've contacted support they tell me "they're expired" or "it was a bug in the app" and they offer me a much worse version of the coupon.
If it's a bug, they've had it for months, and it conveniently is very beneficial to their engagement numbers (you enter the app, make an order, and settle for a tiny discount when the deal doesn't work).
danpalmer|3 years ago
throw03172019|3 years ago
Very frustrating to “search” on UberEats. Fine if you know the restaurant you want to order from ahead of time.
JumpCrisscross|3 years ago
I look up the address on Street View.
alkonaut|3 years ago
E.g require any restaurant to have a brick and mortar restaurant with actual customers in it, or it’s banned. And requiring each such restaurant to have only one listed name in the app - which must be the same as the name on the sign of the physical restaurant. And clearly highlighting the age of the physical restaurant (under the current name) in the listings.
Basically: I want to use services that aren’t trying to grow quickly by inflating anything. I don’t want VC funded startups operating at a loss for growth for anything. I want to pay the true price of the service and only use services that aren’t “disrupting” by using legal loopholes or pricing to a loss to drive established actors out of markets.
LorenPechtel|3 years ago
Many of the Chinese places around here have different names in Chinese and English. Sometimes slightly different, sometimes seriously different. I don't find it at all surprising, the Chinese names make sense to Chinese people but are hard for Americans to pronounce. It's the same thing as most Chinese people taking an Americanized version of their name (usually just informally) because their proper names get too badly mangled. (My wife is Chinese, more than once we've had the experience of being called from a waiting room and neither of us recognized what they had done to her name. At least with my last name the butchering is pretty consistent so I don't have a problem.)
golergka|3 years ago
Why on earth would it matter to me as a delivery app user if I'm ordering from an ordinary restaurant or a dark kitchen? The only thing I care about is the food being good. And ordinary restaurants with actual customers in it often treat deliveries as something not really important.
joshstrange|3 years ago
These days I really hate using delivery apps. You have to dodge the ghost kitchens which isn't easy (both the fake brand name ones and the fake made-up restaurants like "It's just Wings", "F*cking Good Pizza", and "Super Mega Dilla"), you have to compare the DoorDash/GrubHub/UberEats prices to the restaurant's app prices to see which it the better deal (sometimes even if they use DoorDash for the actual delivery it's cheaper to buy through their app), and unless you are paying for the monthly/yearly subscription you can get fleeced on fees even after wading through all the bullshit to find real restaurants that have real storefronts in town.
leros|3 years ago
The problem is when existing restaurants pretend they're a ghost kitchen. You order from a cool new chicken wing restaurant and get an order from Chilies. You order from a new pizza restaurant and get a box that says Chuck E Cheese on it. That's just purely deceptive.
The other thing I see is the same crap food getting sold by a variety of names that are constantly coming and going.
So yeah, I was originally in love with the idea of ghost kitchens. We have so many good creative food trucks where I live and I thought we'd get good creative ghost kitchens, but instead you get tricked into buying a burger from Hooters.
sha256sum|3 years ago
Consider the ratio of experiences you’ve had with any delivery app after the first order, good experiences to bad. Was the food late, cold, poor quality, damaged, or was its price marked up beyond what you initially believed?
If the same thing keeps happening and you expect different results then… well, you know what I’m getting at :)
starky|3 years ago
In my city (Vancouver), a restaurant owner actually setup a local only food delivery service during the pandemic with the idea that they keep costs as low as possible to run the service and restaurants didn't charge a markup which allowed for a flat service fee for every order and the restaurants pivoted employees to do deliveries instead of laying them off. The only downside for using it for most orders was that the options tended to be higher end dining.
It just shows how much VC money these larger services waste on their shitty services that get more and more expensive when maybe a couple of people were able to deliver the a better experience in a few months at the start of the pandemic. Unfortunately it seems like the service is shut down now as it always says "ordering unavailable", so maybe it wasn't that sustainable as a business.
Simon_O_Rourke|3 years ago
Balgair|3 years ago
Not sure if it's still working out for A.J.'s Pizza, but that it did at any time should tell you everything you need to know about DD's internal structure; there is no there there.
[0] https://www.readmargins.com/p/doordash-and-pizza-arbitrage
philwelch|3 years ago
In particular, his third law: “A stupid person is a person who causes losses to another person or to a group of persons while himself deriving no gain and even possibly incurring losses.”
libraryatnight|3 years ago
pcthrowaway|3 years ago
> I sold microwave meals on Deliveroo: https://www.youtube.com/watch?v=k47u9tduwb8
sharemywin|3 years ago
$20 for a big mac meal.
$30 for a large pizza.(might offer the driver like $5-$6 with tip.
I've stopped ordering delivery and pick it up myself now.
nicgrev103|3 years ago
I had another one when travelling. I used skyscanner (flight comparison site), the cheapest flight took me through what must have been 3 forms and 30+ questions taking several mins to fill out. When you get to check out they say the price has now increased since you started the checkout (incuding fury and panic) and suggesting you accept the increase before the price goes up again! I quickly did a new comparison and funily enough the first price was still being shown on the comparison site. I opted for the second cheapest option and no such last min price increase was administered and I thought i'd doged a bullet. Sadly not, when I got to the airport to return home I found that the agent I had gone with had not booked my luggage on the retun flight, que a £50 surcharge to get it on last min. I am still trying to get my money back from them and the flight was in April. Unfortunately the comparison site model has encoraged agents to 'show' the lowest price at apparently any cost - some up the price last min others book your luggage only one way.
This is not limited to tech or internet companies. I found a worrying and annoying dark pattern in jewllery. Many companies use their own measurement lettering systems and there is a surprisingly large varience between companies, so you think your wife is size x and you order the ring but it turns out to be a different size which means you have to send it back to be resized (for a fee of course) and they know that you won't quibble because you don't want to look cheap in front of your partner for what is probably an emotionally driven purchase.
Compaines are literally in the business of extracting as much money from you as they can for the least resistance, so unfortunately unless people write reviews or share their expereinces it's business as usual.
LorenPechtel|3 years ago
zbjornson|3 years ago
https://get.doordash.com/en-us/blog/virtual-restaurant-brand
They seem to be used frequently as decoys to allow restaurants to drop bad reviews though.
ryanmercer|3 years ago
silicon2401|3 years ago
ironlake|3 years ago
DoorDash itself is predatory and harmful to local restaurants and worldwide labor practices.
If you are a developer and a product manager asks you to implement a dark pattern, you should raise objections at every step of the process, implement it slowly and with defects, and talk about it publicly to shame the company. We're holding the shovel. Make dark patterns expensive.
modeless|3 years ago
drugstorecowboy|3 years ago
tinus_hn|3 years ago
joshstrange|3 years ago
emsign|3 years ago
nailer|3 years ago
The only item that is 30% off is the restaurant’s merchandise.
AndyMcConachie|3 years ago
I will say that Thusbezorgd is often more expensive than just going directly to a restaurant's website. But also we find restaurants that we like and keep ordering from them. I typically know precisely where my food is coming from because I physically know where the restaurant is.
SOLAR_FIELDS|3 years ago
mbit8|3 years ago
faangiq|3 years ago
waqf|3 years ago
(My crunchy friends still criticise them for being an oligopoly that squeezes restaurants though, which may well be true.)
Victerius|3 years ago
nullhack|3 years ago
Functions well: How dutifully can one shop, and hand/machine-wash plates after eating?
End product tastes good: taste food while you're preparing it (and the food is safe to eat)
Home-cooking is a good start to OP's requirements
Ekaros|3 years ago
Nextgrid|3 years ago
That's not actually the expensive part. The expensive part is the greedy investors behind it and their attempt at monopolizing the industry (which thankfully is failing).
pipeline_peak|3 years ago
“Let’s use UberEats instead, DoorDash doesn’t have reviews”.
If you don’t know what it is, either go by car or don’t order it.
scarface74|3 years ago
https://www.ycombinator.com/companies/zoomer
https://www.ycombinator.com/companies/racer
raverbashing|3 years ago
If you haven't seen it and knows where it is then don't order from it
Jasper_|3 years ago
giardini|3 years ago
https://www.youtube.com/watch?v=Pkdci55adqk
unknown|3 years ago
[deleted]
tehwebguy|3 years ago
Ekaros|3 years ago
peanut_worm|3 years ago
Ekaros|3 years ago
noja|3 years ago
Nowadays I can order straight from the app, simply pay for my pizza, the service fee, tax, delivery charge, and tip. Wait a little while and it comes straight to my door.
Sure, now it costs a little more, but that money is going straight to the guys that deliver my food. That's great for everyone.
gumby|3 years ago
Ha ha, sorry that isn’t the case. Door dash etc are actually killing some restaurants by impersonating them, forcing huge discounts on what they will pay, and of course notoriously stealing from their delivery people.
JumpCrisscross|3 years ago
Me. Specifically, before they bought Caviar [1].
No fake restaurants. Dedicated delivery staff who were on time and friendly. Differentiated offerings from Seamless.
[1] https://help.doordash.com/dashers/s/article/Caviar-x-DoorDas...
turkishmonky|3 years ago
Pizza and Chinese food delivery has been a thing long before doordash, and the quality of directly employed delivery seems to be much higher.
If a restaurant doesn't have delivery I'll just making a to-go order and go pick it up.
nonrandomstring|3 years ago
It's one of life's exquisite pleasures. You'll save a ton of money. Massively improve your health. It really impresses any potential partner - many a lifelong relationship started in the kitchen not the bedroom. Cookbooks are recipes are really fun. Surely my fellow hackers, don't we love to know how things work and be in control?
mikkelam|3 years ago
alx__|3 years ago
Especially from snobby "hackers" with who lack a sense of perspective and empathy to other people's situations.
UncleMeat|3 years ago
There is one day a week that my wife and I both have a ton of meetings. At the end of the day we are both exhausted and neither of us want to cook. We frequently order food on this day. That's not a moral failing.
jon-wood|3 years ago
doix|3 years ago
You need to go shopping for food, you need to pick ingredients, manage "freshness" so that food doesn't go off and plan what meals you'll cook with the ingredients you bought. It would create situations where I had to choose between going out after work to a restaurant or letting food spoil.
You also need to clean up after cooking, either washing dishes by hand or loading/unloading the dish washer. If you use the dish washer, it creates a "task" in the future where you need to unload it. If you wash them by hand, it takes a long time.
I never really thought about all those things before, but when I stopped cooking/shopping it was like a huge mental load was lifted and I was free. I am much happier with this lifestyle and so is my SO.
But I don't really like delivery services because they deliver things in plastic containers and are bad for the environment. I prefer meal replacement powders and eating at restaurants. That being said, some delivery places are better than others when it comes to packaging waste.
scarface74|3 years ago
There are dozens of things I would rather do in my limited time than spend time cooking.
b3lvedere|3 years ago
Gatsky|3 years ago