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AppLovin Submits a Compelling Non-Binding Proposal to Combine with Unity

9 points| 00117 | 3 years ago |businesswire.com

1 comment

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_fat_santa|3 years ago

This is really interesting because just a few weeks ago, they announced a merger with IronSource. This merger is contingent on that one falling through so it doesn't look like some grand consolidation.

I really wonder what's happening behind the scenes. This looks like a ploy from AppLovin to wedge itself into the IronSource merger. IronSource has a bad reputation to say the least so this looks like an olive branch where AppLovin is giving Unity the change to still get the tech without the reputation hit.