[nbow]

I agree with the conclusions, they will definitely be switching to a more addictive model. But it seemed like there is an implication that the previous model was not 'addictive'. Once Facebook figured out how much mentions were driving engagement, they added lots of features to try to drive people towards mentioning their friends in order to send push notifications. Leading to a sort of "addicted to your friend group" situation.

I get that tik tok definitely creates another paradigm shift, likely for the worse, but it's not like social networking is not without issues ina very similar capacity.