[hoffspot]

I can tell you that I own an R1T, and it's awesome. It fits a nice niche in the vehicle landscape right now. Parameters:

- I do not want to buy another ICE vehicle - I want a vehicle with robust offroad capability - I want a vehicle with excellent performance in terms of acceleration and ride - I want a vehicle with premium interior fit and finish - I do not want a full size truck - I'm not particularly price sensitive

When you look at the competition at the 100k price point, it hits a nice sweet spot for those constraints. I think there is a significant market there to address. Telsa's cybertruck might be interesting but the Rivian is far closer to traditional styling and imho, looks and drives great. There is a lot to like there if they can scale their company and the product is certainly worth 100k. I would buy it again.