There is a similar organization in the USA: Consumer Reports. It used to be a magazine, now I believe it's just a website. Entirely funded by subscription - and not advertisement or other sponsorship - they tackle entire categories of consumer goods in the USA, rigorously testing and ranking competing products across many metrics.
ChrisMarshallNY|3 years ago
If they give your product good marks, you are not allowed to mention it in your marketing (Not sure how they enforce it; maybe they stop reviewing your stuff).
I worked at a company that regularly got top marks from them, and our Marketing folks would have fits, because they couldn't mention it.
alamortsubite|3 years ago
https://www.aim.org/aim-report/aim-report-a-black-eye-for-co...
TheRealDunkirk|3 years ago
Within 2 years, every single one had failures. For instance, the oven's convection fan failed in a month. The washer AND dryer completely failed within 3 years. I bought refurbished units from a local guy, and when I told him what I had, he didn't even want them to flip again.
I, too, resigned myself to the fact that, unless you pay for commercial-grade appliances, it's all crap, and you may as well just buy the cheapest thing at Lowe's, and replace it when it fails. The industry deserves all the loss of trust they have earned.
grepfru_it|3 years ago
FWIW, I do love my Ford Edge and it is still the daily driver for our household
tomohawk|3 years ago
Sometimes they start with a premise they want to prove instead of just providing a straight review of the products. They may do this by selecting the criteria (key performance metrics), for example.
Sometimes, they just don't competently evaluate the products because they fail to take into account real world consumer needs.
The quality of reviews in CR these days doesn't hold a candle to what CR used to provide, but I remain a member because even a weak signal is better than the other random stuff out there like Amazon reviews.
nobodyofnote|3 years ago
Emails, social media posts, website landing pages, collateral in-store/retail is all fully acceptable. You can also pay additional fees to them for additional materials to use in communications.
pandaman|3 years ago
game-of-throws|3 years ago
ghostpepper|3 years ago
TylerE|3 years ago
wtallis|3 years ago
I think that's largely due to car enthusiasts having insufficient self-awareness about the degree to which their priorities differ from those of mainstream consumers. PC gamers and PC building enthusiasts are also frustratingly prone to this kind of thing. (I spent several years reviewing PC hardware for a living, which included constantly fielding comments from readers who seemed to be genuinely unable to understand how their could be a market for low-end components.)
linkdink|3 years ago
abawany|3 years ago
Fire-Dragon-DoL|3 years ago
cptnapalm|3 years ago
mcphage|3 years ago
switchbak|3 years ago