[elmepo]

I believe the real answer is that they probably do list all the ingredients on the label, because the reason why Coke makes so much money only is only partially because of the ingredients. The real secret is the exact weights of ingredients, production methods, and branding.

In fact if my memory serves me correctly, an insider did in fact offer to sell the secret formula to Pepsi, who promptly reported it to Coke. After all, even if Pepsi did get the exact formula and reproduced it - they don't sell Coke, they sell Pepsi, and their market (presumably) prefers the taste of Pepsi to Coke, so changing the taste doesn't make much sense.

[chrisseaton]

> they probably do list all the ingredients on the label

I mean look at the label and you can see this isn’t the case.

[brianwawok]

Incorrect go look at a label.