[diminish]

> Apple is planning to expand its advertising business significantly by placing more ads directly on users' devices directly, Bloomberg reports. The expansion would include bringing ads to more of Apple's own apps on iPhones and iPads, including Apple Maps.

I smile remembering "if you don't pay you're the product" which apple lovers lobbied looking at G users, hinting they payment for extra margins will save them from being ad targeted.

But now:

- Paying won't save you from ads.

- You're paying but you're still the product

- And ultimately Apple also gets huge sums from Google, for selling their users.

[azemetre]

I never got the “if you don’t pay..” arguments, it seems like you pay and still become a product. What connected devices honestly don’t collect everything possible if you pay for it? I bought a kindle and listen to audible on my phone, now I get recommendations based on my listening on the kindle. Same for a Roku, same for a cable box, same for not trying to buy a smart tv or appliance, same for nearly everything…

Reminds me of a throwaway line on West World season 3, “… before the privacy laws...” like what is it going to take to stop this? Ad industry has been an absolute disaster for the human experience IMO.

[zikduruqe]

Remember a long time ago, you'd get cable TV to avoid ads that you see via OTA TV?

It's ads all the way down.

[diminish]

Exactly, that was my argument that if eyeballs exist, it will be monetized using ads.

[soundnote]

I chose the MS ecosystem over Google with similarish reasons. And now everything is dark patterns into Bing, the browser won't end to end encrypt things like synced browsing history, etc.

TVs are the same. Pay a pretty penny for a high end TV, hello, we'll still stuff this thing full of ads and tracking cookies.

I really, really wish companies would stop asking themselves "Why not both?"

[bayindirh]

I think they're just getting ready to compensate for the new EU law (Digital Markets). Nothing more, nothing less.

[MomoXenosaga]

To be fair to Apple this is how our capitalist society is set up.

Apple device owners are generally rich, young, impressionable and loose with their money. They are the holy grail for advertisers.