[TheSmiddy]

>> If you’re doing a micro-startup, you need valuable tools and insight today. You don’t care about 12 months from now. You certainly don’t care about $99 twelve months from now…

Exactly, the value is in the present, not in the future. This is so clearly obvious that anybody purchasing it knows that there's no value exchanged for the recurring fee and thus the recurring fee looks like a shady cash grab and is more likely to result in less overall sales.