[athammer]

Millions and millions of dollars, years and years, and a good SEO agency.

I’ve tried reading up in competing in competitive markets and it’s nearly impossible. I’d give up unless you have the budget and/or go for something more niche. Instead of VPNs maybe go for “The First Eco-Conscious VPN” and compete with marketing and a novel idea rather than SEO. Else you’re going to have a bad time.