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> To comply with DNT, we pledge to delete user personal information such as IP addresses in server logs after no more than 10 days. We do this regardless of whether you set the DNT flag in your browser or not.

EthicalAds does not comply with the intent of a user who sends a DNT request. It's not obliged to, but it's a bit disingenuous to claim that the request has been honoured in some way.

discuss

davidfischer|3 years ago

Can you give a few more details of what you mean?

It's true that Do Not Track (DNT) is not a true standard in terms of implementation and intent and different folks mean different things when setting the DNT flag. However, when building DNT for EthicalAds and for Read the Docs, we followed the EFF's implementation guide for DNT[1]. This means a number things including:

* We do not store personally identifying information when users are merely browsing a site with our ads.

* We rotate our logs in less than 10 days

* We do not set cookies on ad requests. We also don't use some non-cookie alternative. Obviously for publishers or advertisers, logging into our backend requires a login cookie.

[1]: https://github.com/EFForg/dnt-guide